Rabu, 30 Januari 2013

[Y908.Ebook] PDF Ebook Power Branding Secrets: Spark Customer Interest and Ignite Your Sales, by Edwin Dearborn

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Power Branding Secrets: Spark Customer Interest and Ignite Your Sales, by Edwin Dearborn

Power Branding Secrets: Spark Customer Interest and Ignite Your Sales, by Edwin Dearborn



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Power Branding Secrets: Spark Customer Interest and Ignite Your Sales, by Edwin Dearborn

I wrote Power Branding Secrets to help small businesses, entrepreneurs and startups to develop brands that grow into enduring, profitable enterprises. In my book, you will learn: * How to build a brand from scratch * What are the most effective online advertising methods * How to leverage social media and video marketing to grow a brand * How the media can become an ally and one of your best methods to FREE advertising and marketing Are you looking to attract more customers and grow your revenue? In this book, you will discover proven branding, marketing and modern advertising methods that will grow any brand. Building a Power Brand requires proven and tested know-how, hard work, ingenuity, creativity, humility and a tremendous amount of bull-headed determination. With good online advertising, video marketing, blogging and social media, any brand can attract more customers and generate higher revenue. People prefer to purchase branded products and services that showcase their status and position in life to their friends and to the world at large. A Power Brand is a highly effective device that catapults brand awareness above that of competitors, thus creating a definitive edge for your marketing, advertising, business development, and revenue. Moreover, a Power Brand permits customers to see a product or service as something more than utilitarian. Your brand becomes a part of something significant in their lives and is interwoven into their sense of well-being, providing a richer existence. Power Branding achieves previously unrealized benefits for your business or startup and it achieves these by telling people four important factors: 1. Who you are. 2. What you do. 3. How you do it. 4. Why you do it.

  • Sales Rank: #1416804 in Books
  • Published on: 2015-06-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .55" w x 6.00" l, .72 pounds
  • Binding: Paperback
  • 240 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
A Smart Take on Building Your Company's Brand
By Dorie Clark
If you are a startup, a small business or an entrepreneur, Power Branding Secrets will indeed be one of your secret weapons. Edwin Dearborn shows you how to tune up your brand and your company through his smart take on contemporary marketing. You can thrive in any economy by following this practical business advice.

3 of 3 people found the following review helpful.
Packed full of proven tactics
By Brockstar
The first chapter alone has more truth in it than most books available today about business and success. I highly recommend reading "Power Branding" and putting these tactics into action.

2 of 2 people found the following review helpful.
How to Make America's Economy Great Again
By Ronald Joseph Kule
This work is going to turn heads, businesses and marketplaces in no small way. The pages are chock full of data, relevant marketing data, links and tips worthy of any sized business, smallest to largest. More than that, the author -- he's "been there, done that" as a C-Level executive for over two decades -- lets you in on his positive vision for America. (I would write hopeful vision, but Dearborn's proactive stance about pushing statistics upward, not waiting for them to happen despite any and all obstacles, goes beyond mere hope and dim thoughts.)

With his first book, the author lends insight to our nation's past and heritage and then shows you how you can make America great again, starting with your own business. Five stars!

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Selasa, 29 Januari 2013

[N209.Ebook] Ebook Introduction to Statistics (9th Edition), by Carmine DeSanto, Michael Totoro

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Introduction to Statistics (9th Edition), by Carmine DeSanto, Michael Totoro

Book by DeSanto, Carmine, Totoro, Michael

  • Sales Rank: #210893 in Books
  • Brand: Brand: Pearson Learning Solutions
  • Published on: 2010-08-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.20" w x 8.50" l, 3.40 pounds
  • Binding: Paperback
  • 818 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

2 of 5 people found the following review helpful.
Great Deal!
By Fernanda
This book was mandatory for my statistics class in college, I got it from amazon because was the best deal i could find also they buy it back for the right price! Very happy

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Sabtu, 26 Januari 2013

[Z428.Ebook] PDF Ebook Bilingual Grammar of English-Spanish Syntax: With Exercises and a Glossary of Grammatical Terms

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Bilingual Grammar of English-Spanish Syntax: With Exercises and a Glossary of Grammatical Terms

  • Published on: 1900
  • Binding: Paperback

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Kamis, 24 Januari 2013

[H731.Ebook] Download Ebook Dental Hygiene Decks, by Jim Lozier

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Dental Hygiene Decks, by Jim Lozier

Dental Hygiene Decks are designed to offer an effective and convenient way for dental hygiene students to prepare for the National Board Dental Hygiene Examination. They feature easy-to-read questions on the front and supplemental information on the back of the card.

New for 2015-2016, the Dental Hygiene Deck is available as an online product that can be purchased separately or as a combination package (flashcards and online access).

The New 2015-2016 Edition of Dental Hygiene Decks consists of approximately 1,329 comprehensive flashcards. Each section is color coded according to the following topics:

-Basic Sciences
-Anatomic Sciences
-Microbiology/Pathology
-Biochemistry/Physiology
-Oral Pathology
-Pharmacology
-Dental Anatomy & Occlusion
-Periodontics
-Radiology
-Community Dentistry
-Dental Materials
-Instrumentation
-Nutrition

  • Sales Rank: #620613 in Books
  • Published on: 2014-09-01
  • Format: Box set
  • Binding: Board book
  • 1329 pages

Review
Flashcards are endorsed by many educators and are considered to be one of the simplest and most effective study methods available. Flashcards offer a quick and easy way to quiz yourself right up until test day. You can make use of in-between study time by carrying Flashcards with you during the day to review while waiting in line, during your commute, anywhere. --James R. Lozier DDS

Dental Decks distilled all the pertinent information from years of old exams in one, easy to read and study format. Why buy other resources and get confused of what to study when you only need Dental Decks. --R. Popat , Arizona School of Dentistry & Oral Health Class of 2008

About the Author
James R. Lozier DDS (D'88 Georgetown University School of Dentistry) developed and created Dental Decks in 1992. He is currently President and CEO of Dental Decks, Inc.

Most helpful customer reviews

0 of 0 people found the following review helpful.
I did feel like there was way more information than on my boards
By Randi
These helped me a lot! I did feel like there was way more information than on my boards, but they are good for the knowledge.

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Rabu, 23 Januari 2013

[U820.Ebook] Ebook Sexy Seductions (Quiver Minis), by Cynthia W. Gentry

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Sexy Seductions (Quiver Minis), by Cynthia W. Gentry

This mini Sexy Seductions book contains 50 exciting sexual adventures for you and your partner. Are you in the mood for something sweet, daring, or romantic? How about naughty? Do you want to be in charge or do you want your partner to take control? The choice is yours. With a petite and travel-sized format, you and your partner get a tantalizing seduction complete with titillating sexual techniques, playful prop and toy suggestions, and provocative scene and clothing concepts. Each scene has keys to cost, season, and time of day. Let your mood and level of commitment guide you to new levels of passion and pleasure.

  • Sales Rank: #539370 in eBooks
  • Published on: 2015-01-15
  • Released on: 2015-01-15
  • Format: Kindle eBook

About the Author
Cynthia W. Gentry is an award-winning writer, screenwriter and journalist. She is the co-author of several books on sex, including What Women Really Want in Bed, Secret Seductions: 62 Naughty Nights, Lusty Liaisons and Sexy Surprises, and Mind-Blowing Orgasms Every Day. Her short fiction, essays, and film reviews have appeared in anthologies, literary journals and on the Web. She resides in Palo Alto, CA.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Seductions
By MaryAnn
Sexy Seductions will give you and your lover an adventure. The book is small enough to carry it on you. It is classy and the pictures tell all.
* I was given this book for a honest review. *

0 of 0 people found the following review helpful.
Five Stars
By ANJ
Perfect little book to leave on the pillow or as a sexy little gift

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Selasa, 22 Januari 2013

[U166.Ebook] Download PDF An American Rhetoric, by William Whyte Watt

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An American Rhetoric, by William Whyte Watt



An American Rhetoric, by William Whyte Watt

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An American Rhetoric, by William Whyte Watt

W.W. Watt's An American Rhetoric has been for years, edition after edition, far and away the best book in the field. In my early teaching years I used it...in freshman composition courses - always after carefully examining supposedly competitive books...Used slowly and carefully, as in a composition course, An American Rhetoric gives a solid foundation - clear explanations and exercises ample enough (and amusing enough) to push all students to their learning thresholds...No other book on writing is as easy to read or accurate...An American Rhetoric cannot make great writiers, but, carefully studied, it can eliminate common errors and free writers to reveal themselves for what they are. -John Gardner

  • Sales Rank: #1350135 in Books
  • Published on: 1980-06
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.00" w x 1.00" l,
  • Binding: Paperback
  • 416 pages

Most helpful customer reviews

14 of 14 people found the following review helpful.
this side idolatry
By Edwin M Curley
I too was a student of Watt's at Lafayette, and one who didn't have to take freshman composition because it was felt that I didn't need it. But I bought Watt's American Rhetoric (2nd edition) to read for my pleasure and instruction, and I have returned to it regularly in a long career of college teaching, as a guide to my own writing and a work I could confidently recommend to my students, children and grandchildren. In the interim I've also acquired a copy of the 4th edition, and recently bought a copy of the 5th for a friend. I know of no better book on English composition, and wish the publisher had not felt it necessary to let it go out of print. Watt's lively writing style, and his good taste in selecting illuminating examples of what to do and what not to do, make this book well worth premium prices. But the world would be a better place if it weren't necessary to pay them. This book deserves as wide a distribution as possible.

As for Watt's personal characteristics, I can well imagine that he may have seemed condescending to some. I'm sure he did not suffer fools gladly, particularly those who could not make the distinction between "affect" and "effect." I took four of his courses: a two-semester survey of English literature and a two-semester course on Shakespeare. These were among the best I ever had. They inspired in me a life-long love of both subjects. As an English major I also had the privilege of being invited to his home more than once, to meet visiting speakers like Robert Frost and W.H. Auden. I found him a warm and gracious host, and overall a wonderful man, as wise as he was witty. I can say of him what Ben Jonson said of Shakespeare: "I loved the man, this side idolatry, as well as any."

2 of 4 people found the following review helpful.
Good resource
By Ibrahim
I had to give the book a chance instead of seeing the word "rhetoric" and get intimidated. The author writes as if he is speaking to you in a conversation. I made sure to get this book and read it since I wanted to heed the advice of John Gardner, a master in his his own field. The main reason I wanted to read this book was to improve on "style" in English, but given the fact that this book was first written in 1952, we can imagine the kind of English it was written with, where we have got spoiled too much :) The book, however, does have some excellent concepts and it is a wonderful resource to consult from time to time, provided you are ready for it :) Yet there are more up to date books that seem to sweep me off my feet and and enticingly call me to come and "eat", I mean, read.

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Senin, 21 Januari 2013

[M139.Ebook] Download PDF Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith

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Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith

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Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith

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Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

  • Sales Rank: #1096472 in Books
  • Brand: Brand: Grand Central Publishing
  • Published on: 2008-01-02
  • Formats: Abridged, Audiobook, CD
  • Original language: English
  • Number of items: 2
  • Dimensions: 5.00" h x .50" w x 5.75" l, .24 pounds
  • Running time: 180 minutes
  • Binding: Audio CD
Features
  • Used Book in Good Condition

Amazon.com Review
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

From Library Journal
"Don't sell the steak. Sell the sizzle." In today's service business, author Beckwith suggests this old marketing adage is likely to guarantee failure. In this timely addition to the management genre, Beckwith summarizes key points about selling services learned from experience with his own advertising and marketing firm and when he worked with Fortune 500 companies. The focus here is on the core of service marketing: improving the service, which no amount of clever marketing can make up for if not accomplished. Other key concepts emphasize listening to the customer, selling the long-term relationship, identifying what a business is really selling, recognizing clues about a business that may be conveyed to customers, focusing on the single most important message about the business, and other practical strategies relevant to any service business. Actor Jeffrey Jones's narration professionally conveys these excellent ideas appropriate for public libraries.?Dale Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc.

From Booklist
Advertising professional Beckwith startles and disarms all potential doubting Thomases with one fact--that by the year 2005, 8 out of 10 Americans will be working in a service business. Chapters here are remarkably short; they are intended to convey one point (summarized in one sentence in boldface italics) and are blessedly free of jargon. Hints and tips cover the conventional four Ps of marketing--product, promotion, place, and price--in an irreverent and iconoclastic manner; nothing is sacrosanct. Stories from every corner of life illustrate and drive home messages. In a quandary about pricing? Read the Picasso story to remember, "Don't charge by the hour; charge by the years." About the value of research? Forget questionnaires and focus groups; instead, ask individuals what improvements are needed--not the dreaded "What don't you like?" A very human, much-needed book to savor and be refreshed by. Barbara Jacobs

Most helpful customer reviews

63 of 67 people found the following review helpful.
Digestible Insights
By Michael L. Perla
As others have written, this book is not about creating a complex marketing design or plan. What it does offer is quick, a page or so, USA today-like snippets of insightful observations about marketing in general, and service marketing in particular.
As the title indicates, selling and/or marketing an intangible service is a different process than tangible product marketing. As the author writes, most people cannot evaluate the skills of an accountant, or lawyer, or any number of professional services. We often look for tangible proxies that indicate the professional's level of expertise and success (e.g., fancy offices, degrees on the wall, presentation, etc.).
If you read this book in its entirety in one session, you are bound to remember nothing in the sea of facts and tidbits (click on the table of contents link to get a feel for the topic areas). I've found the best way to read the book is to ponder on a few points every night and/or week, while attempting to apply them to a salient situation in your life. Overall, this book has some interesting and useful insights, and is a good read when you have a few minutes to spare.

1 of 1 people found the following review helpful.
THE Marketing Book
By O. Halabieh
As Harvey Mackay notes on the cover "The one book on marketing I'd have if I could have just one. A CLASSIC." This books changes the way we think about marketing: "It begins with an understanding of the distinctive characteristics of services - their invisibility and intangibility - and of the unique nature of service prospects and users - their fear, their limited time, their sometimes illogical ways of making decisions, and their most important drives and needs". Harry then goes on to discuss a number of fundamental topics: surveying and research, planning, positioning and focus, pricing, branding, communicating and selling, nurturing and keeping clients etc.

Below are some excerpts that I found particularly insightful:

a) "Your opportunities for growth often lie outside the confines of your current industry description." - This can be reworded to apply to one's personal career

b) "In most professional services, you are not selling expertise - because your expertise is assumed, and because your prospect cannot intelligently evaluate your expertise anyway. Instead, you are selling a relationship. And in most cases, that is where you need the most work."

c) "First, accept the limitations of planning...Second, don't value planning for its result: the plan...Third, don't plan your future. Plan your people."

d) "Positioning (Al Ries and Jack Trout) says: 1) You must position yourself in your prospect's mind. 2) Your position should be singular: one simple message. 3) Your position must set you apart from your competitors. 4) You must sacrifice. You cannot be all things to all people; you must focus on one thing."

e) "To succeed spectacularly in a service business, you must get all your ducks in a row. Marketing is just one duck. But it is one very big duck."

f) "...And for marketing purposes - for the purpose of attracting and keeping business - a service is only what prospects and clients perceive it to be. So "get better reality": Improve your service quality. But never forget that the prospect and client must perceive that quality."

g) "Services are human. Their successes depend on the relationships of people...But you can spot some patterns in people. The more you can see the patterns and understand people, the more you will succeed - and this book as written with the hope that it will help you do just that."

h) "Nothing beats experience, of course, but reading books about others' experiences comes in a competent second. The risk in learning only from personal experience is that too often, we draw conclusions from too little data - we learn too much from too little. We also tend to credit our company's successes to everything that went into them...And so we keep repeating things that hurt our business."

One of the best features of the book is the way its written and structured. Each area is covered through small stories featuring numerous real-life examples. This makes the book very practical and enjoyable to read. All in all, a great book on Marketing and one that is recommended for anyone. We are all in some aspect a marketer of services.

As a final remark, you can follow the author Harry Beckwith's latest thoughts here: [...]

4 of 4 people found the following review helpful.
Worth the price for 1.5 pages rated below
By S. Hall
It's a good read, but there is a page and half that has had a major impact, showing me where I have a huge blindspot in business and how I stop my own progress. This page and a half is possibly the most important material I've read in a book in several years (for me it applies directly).

The author talks about the Fallacy of Planning in a business setting. He ranks plans in this order:

1. Very Good
2. Good
3. Best
4. Fair
5. Poor

Why is Good ahead of Best? Simple, to arrive at Best takes orders of magnitude more planning than Good. Also, who defines Best? How much time is spent creating the Best plan? Will Best stand the test of time? Can everyone agree on Best? Would Good work just as well as Best in the real world? Is Best satisfying the client's need better than a Good plan?

Choosing the "Best" plan leads to Paralysis by Analysis. Good plans allow for quick action and constant improvement. The most successful people in the world have acted on Good plans that they have refined over time. An actionable plan is more successful than a plan that never leaves the drawing board!

Personally, I've fallen into the Best trap many times. There is no such thing as a "Best" plan. Going forward the "Best" plan will be the "Good" plan that I can put into action and refine over time!

A lightbulb went off in my head when I got this concept. Thank you Harry for this valuable lesson.

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Jumat, 18 Januari 2013

[G650.Ebook] Ebook Free viking magic [ postcards fom europe], by angela wells

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viking magic [ postcards fom europe], by angela wells

  • Published on: 1974
  • Binding: Paperback

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Rabu, 16 Januari 2013

[C701.Ebook] Ebook Download The Unseen Realm: Recovering the Supernatural Worldview of the Bible, by Dr. Michael S. Heiser

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The Unseen Realm: Recovering the Supernatural Worldview of the Bible, by Dr. Michael S. Heiser

In The Unseen Realm, Dr. Michael Heiser examines the ancient context of Scripture, explaining how its supernatural worldview can help us grow in our understanding of God. He illuminates intriguing and amazing passages of the Bible that have been hiding in plain sight. You'll find yourself engaged in an enthusiastic pursuit of the truth, resulting in a new appreciation for God's Word.

  • Why wasn't Eve surprised when the serpent spoke to her?
  • How did descendants of the Nephilim survive the flood?
  • Why did Jacob fuse Yahweh and his Angel together in his prayer?
  • Who are the assembly of divine beings that God presides over?
  • In what way do those beings participate in God's decisions?
  • Why do Peter and Jude promote belief in imprisoned spirits?
  • Why does Paul describe evil spirits in terms of geographical rulership?
  • Who are the “glorious ones” that even angels dare not rebuke?
�After reading this book, you may never read your Bible the same way again.

“There is a world referred to in the Scripture that is quite unseen, but also quite present and active. Michael Heiser's The Unseen Realm seeks to unmask this world. Heiser shows how important it is to understand this world and appreciate how its contribution helps to make sense of Scripture. The book is clear and well done, treating many ideas and themes that often go unseen themselves. With this book, such themes will no longer be neglected, so read it and discover a new realm for reflection about what Scripture teaches.”
―Darrell L. Bock, Executive Director for Cultural Engagement, Senior Research Professor of New Testament Studies, Howard G. Hendricks Center for Christian Leadership and Cultural Engagement

“‘How was it possible that I had never seen that before?' Dr. Heiser's survey of the complex reality of the supernatural world as the Scriptures portray it covers a subject that is strangely sidestepped. No one is going to agree with everything in his book, but the subject deserves careful study, and so does this book.”
―John Goldingay, David Allan Hubbard Professor of Old Testament, School of Theology, Fuller Theological Seminary (2015-08-13)

  • Sales Rank: #6663 in Books
  • Brand: Atlas Books
  • Published on: 2015-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.30" w x 6.20" l, 1.75 pounds
  • Binding: Hardcover
  • 368 pages

Review
The Unseen Realm is a spiritual game changer. Like Elisha s servant, you ll have your eyes opened to truths you ve missed in the Bible that have been there all along. Heiser breathes new life into a biblical concept commonly misunderstood and misapplied in the evangelical world: spiritual warfare. He illumines the meaning of strange things in the Scriptures that Christians shy away from: the divine council, the sons of God, Watchers, Nephilim, giants. But he shows how these oddities are actually crucial to understanding the story line of God s redemptive plan for humanity. I am not exaggerating when I say that this book changed my understanding of God, the Bible, and my spiritual life. This is beautiful theology. --Brian Godawa, Author of the best-selling biblical fiction series Chronicles of the Nephilim

There is a world referred to in the Scripture that is quite unseen, but also quite present and active. Michael Heiser s The Unseen Realm seeks to unmask this world. Heiser shows how important it is to understand this world and appreciate how its contribution helps to make sense of Scripture. The book is clear and well done, treating many ideas and themes that often go unseen themselves. With this book, such themes will no longer be neglected, so read it and discover a new realm for reflection about what Scripture teaches. --Darrell L. Bock, Executive Director for Cultural Engagement, Senior Research Professor of New Testament Studies, Howard G. Hendricks Center for Christian Leadership and Cultural Engagement

This is a provocative book that is badly needed. Many readers will be surprised by it both its main theme and certain specific parts of it. This is because the author highlights the unseen realm as the Bible presents it in its ancient context, but this part of what the Bible teaches has not been well incorporated into either Christian theology or the preaching and teaching of the believing church (or at least many segments of it). We tend to ignore or downplay the many passages where the unseen realm is made visible, along with their implications. The author is enthusiastic about how his own eyes have been opened by the text, so he has written this book to open the eyes of his brothers and sisters in Christ to this same unseen (but very real!) realm. --Richard E. Averbeck, PhD, Director, Doctor of Philosophy (Theological Studies) Program, Professor of Old Testament and Semitic Languages, Trinity Evangelical Divinity School

About the Author
Michael Heiser is a scholar in the fields of biblical studies and the ancient Near East, and he is a Scholar-in-Residence at Faithlife, the makers of Logos Bible Software. Michael has an MA in Ancient History from the University of Pennsylvania, and he has an MA in Hebrew Studies and a PhD in Hebrew Bible and Semitic Languages from the University of Wisconsin-Madison. He has published widely in scholarly journals and popular periodicals such as Bible Study Magazine, and he teaches ancient languages online at MEMRA. Learn more about Dr. Heiser and his writings at drmsh.com.

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119 of 121 people found the following review helpful.
If Heiser’s thesis is correct, then it introduces many mysteries heretofore unexplored by the general evangelical mainstream...
By M.A.N. (Anne)
I finished reading Unseen Realm last night. It was an intriguing book and it was refreshing to read a point of view striving to stay close to the Hebrew and Greek contextual witness as well as the Ancient Near East understanding of “spiritual things” without bias to previous “systematic theologies”.

Heiser does a great job connecting the dots in support of his thesis. I especially appreciate his insight as to the WHY of God’s harsh command to annihilate the seven Canaanite nations (cf Deut 20:16-18, Joshua 6:21, 1 Sam 15:2-3, etc). I always wondered why God would command that babies and animals be annihilated (what the heck did they do??), but the answer he proposes makes sense in light of the biblical cosmology he presents.

I also appreciate Heiser’s ability to connect the dots regarding the biunity of YHWH and the Malak YHWH (Angel of the Lord) in Tanakh (aka: Old Testament). Being a Jewish believer myself (and one who engages frequently in messianic apologetics), Dr. Heiser has a good command of the textual and contextual understanding.

However, the book in many ways leaves me with more questions than answers. If Heiser’s thesis is correct, then it introduces many more mysteries heretofore unexplored by the general evangelical mainstream.

Below are some of the questions that I found myself asking as I was reading through the book. (I would love it if someone else would weigh in here):

1) Did Satan fall BEFORE he tempted Eve in the garden (as we are accustomed to thinking) or was his fall CONCURRENT with his seduction of Eve (in Gen 3)? Note: We don’t see Satan “cursed” until Gen. 3:14-15.

2) Regarding the “sons of God” cohabiting with humans in Gen 6, how do we know these are necessarily those of the “Divine Council Members” of Gen 1:26 as Heiser proposes? Could they not be another group of fallen divine spiritual beings/angels/principalities/powers (apart from the council members) that defected from God?

3) Did the “sons of God” (or other group of created spiritual beings) defect BEFORE Gen 1:26 or sometime BETWEEN Gen 1:26 and Gen 6?

4) Was there MORE than ONE “fall” of the “sons of god”? It seems there must have been if the Nephilim turn up again after the flood (See Numbers 13:33, etc). This also begs the question: are the “sons of God”/elohim and/or lesser angels CURRENTLY capable of “falling”? In other words, can they STILL be in the process NOW of defecting from YWHW, and is this going to be continuing until Yeshua returns? (i.e. was Jesus speaking prophetically forward or past tense in Luke 10:18,cf Rev. 12:4).

5) Regarding Heiser’s view that prophecy is cryptic by DESIGN (so that enemy forces cannot ultimately thwart God’s redemptive plans), were the demonic forces (and Satan) aware during Jesus’ earthly sojourn that he was God incarnate, or did they believe he was YHWH’s co-regent, but as a as a created being (therefore capable of falling)? This, of course, would require that the "elohim" of Gen 1:26 were not necessarily aware of "the second YHWH's" inextricable unity with the Father as being part of the triune deity. (Cf: Mark 1:24, Matt 4:6)

6) Had ALL seventy "sons of god" (or "elohim") from YHWH's ruling council in Gen. 1:26 ALREADY fallen when YHWH alloted the 70 nations to them in Deut 32:8, or were they/are they individually, at various times in history (past, present, future) defecting from YHWH? If we take Psalm 82:1-7 as YHWH warning or admonishing His council members to "judge righteously" (vs 3-4) over their alloted nations, then this would seem to imply that some of them at least were/are still capable of "ruling justly", and thus not YET "fallen". This also opens the possibility that those of the seventy not yet "fallen" CAN and possibly WILL remain loyal to YHWH.

7) And finally, tied to Psalm 82 (and to #6 above), here is the question I found MOST nagging at me throughout the book. If the "elohim/spiritual imagers/70 heavenly council members" are being addressed in Psalm 82 verse 1 (as oppose to YHWH's "human imagers"/earthly rulers), and we take these "spiritual imagers" to be ruling in an ALREADY FALLEN STATE, how is it that they can STOP doing unjustly and START doing justly??!! Verses 2-4 would then be suggesting that fallen "spiritual imagers" (and by extension other fallen angelic beings) can possibly be REMEDIATED/redeemed (something NOT supported by other Scripture).
( Would love it if Dr. Heiser himself would answer this one. :) )

Though this book opened up more questions than answers for me, and though I really wish questions #6 and #7 above (re Psalm 82) had been explored at the get go, I am giving it 5 stars because I think it’s high time that evangelicals delve into the Hebrew framework of the times in which the Tanakh and NT were written. We can’t properly understand Scripture without understanding the mindset of the Ancient Near East world to which the Hebrew nation was called to be a light.

I look forward to any follow up books that Dr. Heiser may have in the works. ;)

PS: Suggestion: Don't read this book on Kindle. Although the links to Scriptue references are very helpful it is difficult to refer back and forth between subjects, references, and reader highlighted areas (at least it was for me on my "touch" Kindle).

54 of 55 people found the following review helpful.
Wonderfully Insightful With Some Problems
By Thomas C. Hamilton
Michael Heiser's "The Unseen Realm" has been a long time coming. In many ways, Heiser was the one who introduced me to study of the Old Testament in the first place. I remember listening intently to his lectures on the divine council and reading with amazement his articles on the "Angel of Yahweh" or the "Word of Yahweh" in the Old Testament. He showed how to find Christ in the Old Testament, and how to discover how God's war with Satan is not an NT innovation, but is rooted all the way back in the book of Genesis. This book represents Heiser's biblical-theological development in its maturity, and I heartily recommend it. I truly want to give it five stars: because the insights are definitely worth five stars- but Heiser says enough things I find problematic that I'm giving this four.

Before evaluating, I'll briefly summarize the thesis of the book. The thesis of "The Unseen World" is that the divine council forms one of, if not the major thread uniting biblical theology. God's council in the Old Testament is a host of created divine beings (like angels) surrounding God. Some of these beings went bad, and they sinned with human women in Genesis 6:1-4. After the fall of humanity at the Tower of Babel, God divided mankind and turned them over to the jurisdiction of these fallen divine beings. Because Deuteronomy 32:8-9 says this explicitly, Heiser calls this the "Deuteronomy 32 worldview." Immediately after Babel, however, God called Abram to bless all the families of the earth and stitch humanity back together. Psalm 82 calls the “gods” to account, and declares that God would judge them, they would “die like men” and He would “inherit all the nations.” From day one, He took Israel as His own portion so that He might one day defeat the fallen divine beings. The victory of God occurs in the Cross of Christ, so that now humanity, joined to Christ, is "seated in Heaven" and becomes "sons of God." We are now members of God's heavenly council.

It's a very compelling thesis, and it's well argued. The benefits of the book far outweigh the problems, but I disagree with enough aspects of the book that I'll start with the problems: but feel free to skip to the good bits, because I want to end on a positive note.

Problems:

1. Heiser's hermeneutic is extremely heavy on the idea of Israel's "adaptation" of Near Eastern ideas, with many of the descriptions of God being described as "polemic." Take the idea of the council of God itself. Heiser sees this as a Near Eastern idea which the biblical authors appropriate and modify. In other words, there is an objective truth which is communicated in the language of the Near Eastern worldview, even if that language does not convey the truth with exactness. Heiser is unclear to what degree this affects the objective truth of certain biblical claims. For example: when Micaiah sees the vision of God's council in 1 Kings 22, is this a true vision of God's throne-room? Or is God "translating" events in Heaven into Near Eastern terms? Or take the idea of the descent of the sons of God to marry the daughters of men in Genesis 6:1-4. Heiser repeatedly states that this is a "polemic" against Babylon. Well, if the story is there for polemical purposes, then did it really happen? Heiser apparently does believe that it happened, but this causes problems with the hermeneutic. If you're going to read the story as a polemic, then you will only find significance where it differs from the "original." If, by contrast, you study it as history, then the Bible provides the pristine account, and later Babylonian accounts are a garbled tradition. You can get more out of the Bible by studying it this way.

Just to address these two examples, then. It is abundantly clear that Israel's divine council is a feature shared with the rest of the Near East. If this belief was concentrated in the Near East, then it would lend credence to the idea that this is the "husk" God uses to communicate the real "seed" of divine truth (see Peter J. Leithart's comments on this hermeneutic in "Deep Exegesis"). However, the divine council is actually found outside of the Near East as well. For example, traditional African religions speak of a council of God headed by the Creator in the same way that Near Eastern peoples do. This indicates that the Bible is not borrowing from the worldview of the Near East so much as the Bible reflects the pristine form of a common cultural heritage for all mankind stretching back to Noah. The same is true with the intermarriage of the sons of God with the daughters of men before the Flood. Stories like this are found all over the world. There are Native American tribes which speak of a race of half-human giants overrunning the Earth before a global flood. The Greeks spoke of a race of Titans catastrophically destroyed. And so on. Charles Martin has written a short book addressing this important question.

2. Heiser is not well-acquainted with Biblical theology as a discipline. This doesn't mean that Heiser isn't a good biblical theologian, but only that he's not well acquainted with others who study the Bible as theology and not just as academic scholars. He references G.K. Beale's marvelous works on the Temple a few times, but Beale's insights could have been appropriated at a much more profound and structural level. There is no interaction at all with the mind-blowing work of Peter Leithart and James Jordan. I can understand not referencing Jordan (since, despite being a genius, he is very little known- but he needs to be read), but Leithart has written some truly fantastic books on biblical typology and theology that could have strengthened Heiser's thesis. We need to integrate the various disparate threads that these authors identify in the Scripture.

3. Heiser isn't a preterist (I am speaking of the view that Revelation 1-19 is fulfilled, that Revelation 20 is now, and that Revelation 21-22 are future), and this damages his reading of Revelation. When Satan is placed in a pit in Revelation 20 for the duration of the millennium, this is the fulfillment of Isaiah 14. When St. John speaks of a "star fallen from Heaven", he is quoting Isaiah 14, a massively important passage, as Heiser recognizes. By putting the fulfillment of this text off to the future, Heiser leaves us confused as to how victorious Christ actually has been. Is Satan still in God's council? A preterist would say he was cast out in Revelation 12:7-9. James Jordan has pointed out that the entire structure of the book is about the elevation of men to God's council. The twenty-four elders in Revelation 4-5 are angels, as we see by the fact that exactly twenty-four angels act throughout the book- only once you subtract "Another Angel" who appears several times with characteristics reminiscent of Old Testament theophanies. Each of them acts once and walks off stage: and in Revelation 20, the beheaded (those who were marked on the head with a Nazirite vow in Revelation 7) are given the authority to judge and replace the angels. Revelation confirms Heiser's thesis wonderfully in such a diversity of ways: but Heiser doesn't recognize it. Readers of this book should consult James Jordan's "The Vindication of Jesus Christ", with his massive 204 lecture series on Revelation for a detailed look. These are available on wordmp3.

4. Heiser strangely rejects the view that the Satan in Job 1-2 and Zechariah 3 is equivalent to the Serpent of Genesis 3 (whom he recognizes as NT Satan, on which see below). He cites a number of scholars on this, but their arguments are quite weak. The figure of the Satan in Job 1-2 is moving in the council of God. As Heiser points out, the prophecy of the Serpent's being placed under the Earth is a prophecy of when the Serpent is finally cast out of the council (as in Isaiah 14). We should expect to see him in God's council in the Old Testament. The clincher is that the figure of Satan is linked with Leviathan in Job 41. Leviathan has eyes "as the Dawn", just as the Bright One (see below) in Isaiah 14 is the "Day Star, Son of the Dawn." Zechariah 3 is a divine-council scene, and the Satan is rebuked. Revelation 12 makes allusion to Zechariah 3 and refers to Satan as the "accuser of our brethren." There is little question that the authors of the New Testament linked the figures of Genesis 3, Job 1-2, Isaiah 14, Zechariah 3, and Ezekiel 28. Had Heiser challenged the conventional academic reading of these texts, he could have made his case stronger.

Okay. Done with the bad. Notice how the review has four stars? That's because the book is still really, really good.

Good:

1. Heiser is the first person I have read to actually integrate Genesis 6:1-4 into a cohesive biblical theology. Most proponents of this view note that "sons of God" refers to divine beings in the Old Testament, conclude that it means the same in Genesis 6:1-4, and move on. But wait. Isn't this a weird event? Surely it must have some implications for the rest of Scripture! Heiser argues that it does. The fallen sons of God wish to prevent the birth of the Seed who will crush the head of the Serpent. As such, they attempt to pollute the human family. We discover them again when Israel is on the verge of conquering the land. Indeed, Heiser demonstrates that Joshua was only required to "devote to complete destruction, leaving none alive" areas dominated by these giants. While this does not fully resolve the moral quandaries surrounding this commandment, it most certainly adds additional and important insight. Furthermore, the remnant of the Nephilim come down to Goliath and his brothers, whom David slays. There is a lot of fun stuff one can do with this important theme.

2. Heiser, by far, provides the best treatment ever written on the Serpent (Nachash) of Genesis 3. I cannot count how many times I have read a secular scholar (and occasionally, even a traditional Christian scholar) say that there is no evidence that the Serpent of Genesis 3 is Satan. Heiser eviscerates this idea. He points out that "Nachash", when translated according to its adjectival form, means "Bright One." This is a heavenly being who is serpentine in appearance. Indeed, the same is true of the seraph: when translated according to its noun form, it means "Serpent" and when translated adjectivally, it is "Burning One." Yet nobody doubts that the seraphim of Isaiah 6 are heavenly beings! This is why, Heiser points out, the story of Isaiah 14 is indeed about Satan. The "Bright One" is the "Day Star, Son of the Dawn." Isaiah 14 is not so much a narrative about Satan's fall as it is a prophecy written in prophetic perfect, much like Isaiah 53 (which, as David Dorsey points out, it is chiastically linked with). When God tells Satan that he will "eat dust", He is prophesying that Satan will one day be cast out from the Heavenly Council (above the stars) and be placed beneath the Earth: where his only food will be dust. This is why Hell, or eternal death, is prepared for the Devil and his angels.

3. Many, many fascinating insights about how this narrative shows up in the rest of Scripture. Heiser notes how the region of Bashan is dominated by Rephaim-giants throughout the Bible. The Tribe of Dan, who inherits Bashan, is called in Genesis 49 a "serpent by the way" and is scrubbed out of Revelation 7. In Bashan is Mt. Hermon, which was the location from which Og, the king of Bashan, ruled. When Jesus predicts that the "gates of Hades" will not prevail against his Kingdom, He is standing right under the nose of Mt. Hermon. The Kingdom is on the offensive against the Gates of Satan's Kingdom, represented by this mountain of giants. Likewise, the bulls which attack the Davidic servant in Psalm 22 are "bulls of Bashan." This is the root of the NT idea that it was Satan and his angels who attacked Jesus. The same is true of the "cows of Bashan" in Amos 4, where allusion is made to Psalm 82, discussed above. And of course, the heart of the book is how the fallen angels are replaced by men. The members of God's council are the "sons of God" and they are seated in Heaven. But now, in the Eternal Son, we are the "sons of God" and we are "seated in Heaven with Christ." This was God's intent from the beginning: to mold and divinize the human family into a council for Himself. Heiser recognizes the connections with the Orthodox doctrine of theosis, which of course tickles me as an Orthodox Christian.

Altogether, this is a mind-blowing, amazing, incredible- and infuriating- book. Heiser is a deeply gifted scholar, and he has the capacity to see worlds that nobody knew were there. His work ought to be thoroughly integrated into the biblical-theological paths paved by scholars such as James B. Jordan, Peter Leithart, G.K. Beale, and N.T. Wright.

45 of 48 people found the following review helpful.
Just read this book. Please, just read this book.
By Chris M.
I have always felt there was much more to our eternal existence than what I was taught. This book shows the reader how to put pieces together to create a view that, quite honestly, cannot be disputed against. The bibliography is there to go through if there is any doubt. Good luck. Dr. Michael Heiser shows the reader who we really are and whats waiting for us to be taken back through Jesus Christ. The coolest part, is that we are a major part of this, because we are a major deal to God. This book connects us to Jesus in a way I have never felt, because the Bible is clearly shown the major message of Christ, and who we are in Him. Michael Heiser wrote a book a while back called "I Dare You Not to Bore Me with the Bible." Well, he dares you in this book not to get incredibly excited about who we really are. I have jumped on that bandwagon...it is one amazing ride...without an end.

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Sinopsis: Pengetahuan dan wawasan mengenai kontrak konstruksi merupakan hal yang krusial bagi keberhasilan sebuah proyek. Dengan memahami peran dan seluk-beluk kontrak, pihak-pihak yang terlibat dalam industri jasa konstruksi, baik kontraktor, pemilik proyek, maupun konsultan dapat membuat dan menegosiasikan kontrak konstruksi secara lebih baik dan berimbang serta dapat mencegah, atau setidaknya meminimalkan, timbulnya sengketa selama pelaksanaan pekerjaan konstruksi. Ditulis oleh akademisi sekaligus praktisi yang berpengalaman dalam usaha jasa konstruksi dan menekuni hukum konstruksi, buku ini mengisi kelangkaan referensi tentang kontrak konstruksi di Indonesia. Di sini, Anda dapat mempelajari antara lain: - Konsep-konsep kontrak konstruksi - Para pihak yang terlibat dalam kegiatan kontrak konstruksi - Dokumen kontrak konstruksi - Aspek waktu dalam kontrak konstruksi - Aspek pembayaran dalam kontrak konstruksi - Aspek mutu dalam kontrak konstruksi - Penyelesaian sengketa konstruksi Buku ini terlalu berharga untuk dilewatkan oleh para pelaku industri jasa konstruksi, baik penyedia jasa (pelaksana/kontraktor/perencana/pengawas), pengguna jasa (pemberi tugas/pemilik proyek), konsultan hukum, maupun mahasiswa teknik sipil yang nantinya akan terjun ke dunia jasa konstruksi.

  • Published on: 2015-05-18
  • Dimensions: 9.64" h x .63" w x 6.49" l,
  • Binding: Paperback
  • 276 pages

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