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Research Methods for Business: A Skill Building Approach, by Uma Sekaran, Roger Bougie
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Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.
Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.
The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.
- Sales Rank: #70088 in Books
- Published on: 2010-02-03
- Original language: English
- Number of items: 1
- Dimensions: 9.13" h x .90" w x 7.42" l, 1.90 pounds
- Binding: Paperback
- 488 pages
From the Back Cover
Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.
The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.
The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes:
- A fully updated Instructor’s Guide
- Data sets
- PowerPoint lecture slides for each chapter
- Lecturers’ Testbank with multiple choice, true false, short answer and essay questions.
- Self-test quizzes
- SPSS tutorial videos for students
About the Author
Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois.
Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.
Most helpful customer reviews
0 of 0 people found the following review helpful.
The writing style almost reads like a transcription of a professor rambling on and on
By Myles Deacon
The writing style almost reads like a transcription of a professor rambling on and on. Seems to spend too much time on easier sections and not enough time on complex topics.
0 of 0 people found the following review helpful.
Good information
By Trevor
This was a good book, granted I had to have it for class so I didn't really have a choice. I saved a ton of money by buying it on Amazon over the school bookstore.
0 of 0 people found the following review helpful.
I love it
By Tonia M.
This book was a required reading for my quality management class and it covered all the information I need to understand.
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